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Sally Cowdry, Camelot

As Marketing and Consumer Director, Sally is accountable for the commercial performance of The National Lottery brand portfolio across the UK.  This includes the strategic development of the P&L and brand portfolio based on strong consumer, retail and market insights, and implementation across all media and channels to achieve commercial targets and drive consumer loyalty and trust. The role also includes building a pipeline of innovation to deliver against the strategic plan and growth ambitions.

Previously, Sally was Marketing and Consumer Director at O2, where she focused on differentiation through a customer-first strategy, including devising and implementing the O2 Priority proposition, offering consumers exclusive access to tickets and experiences across the brand’s sponsorship assets and strategic partnerships.

(Judge: 2012)

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