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Saj Arshad, Bupa

Saj has over 20 years of global commercial marketing experience with senior roles in mobile, consumer & financial services. He is Group Marketing Director at Vodafone where he is responsible for marketing strategy & execution.

Vodafone is the world’s largest mobile network operator and the 7th most valuable global brand with 370m customers. Prior to joining Vodafone he was Sales & Marketing Director at RAC leading a major turnaround of the brand and the business.

Prior to this he spent 10 years at American Express in 3 major global marketing roles include leading enterprise product development, setting up the digital channel globally & establishing a global CRM programme.

This was preceded by a 7 year stint at Visa Europe in a variety of product management, product development and marketing roles.

(Judge: 2013)

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