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Rufus Radcliffe, ITV

Rufus joined lTV in 2011as Group Marketing and Research Director, leading a transformation of all of lTV's marketing and research activities. In January 2013, lTV rebranded its entire  business with  a multi-award winning identity leading to a new marketing approach across all of lTV's touch points. This work has led to lTV winning Media  Week's brand of the year, Drum's rebrand  of the year and lTV's first ever IPA Effectiveness Award. He currently sits on the Freeview Board.

Before lTV Rufus spent 10 years at Channel4. He played a key role in the launch of E4, one of the

UK's most successful youth brands, as well as the launch of the pioneering 4oD service.

Rufus started  his career in advertising, working at McCann Erickson and JWT after studying French and Arabic at Oxford University. He is a Fellow ofthe Marketing Society and lives in London with  his wife Harriet and 3 very small children.

(Judge: 2017, 2016)

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