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Noelle McElhatton, Marketing

Noelle McElhatton was appointed editor of Marketing in December 2010. McElhatton, a social studies and economics graduate of Trinity College Dublin, began her publishing career in books, at Random House, editing sports titles.

She moved into magazines in the early 1990s, as reporter, then deputy editor of Research magazine. She moved to Haymarket in 2000 as contributing editor, then editor of Marketing Direct. Along the way, she built a strong track record in product development and innovation, in print publishing, events, awards and online.

She is thoroughly versed in the marketing discipline and has built an understanding of the role played by digital media and technology, as well as strong relationships with clients.

She has freelanced for the BBC, the Financial Times and Campaign, among others. Her live media work includes appearances on BBC Radio Four, defending direct marketing against national media criticism.

(Judge: 2012)

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