Matthew Barwell, Britvic
Matthew Barwell is the Chief Marketing Officer of Britvic Soft Drinks Plc,a key member of the Executive Committee responsible for all aspects of Global Brand strategy and execution, Innovation as well as for Corporate Affairs and the company's sustainability agenda. Matthew joined Britvic in
2014 from Diageo, the world's leading premium drinks business, where he was a senior member of the marketing team for more than 15 years. Matthew was Marketing and Innovation Director for Diageo Europe and prior to that Marketing and Innovation Director for Africa. He also worked and lived in Italy for a number of years with the company.
He started his career as a graduate trainee at Mars, working in sales and marketing across the Pet care and Confectionery businesses. Matthew is Chairman of the Advertising Associations Front Foot group, a Council member of the Marketing Group of Great Britain and a Fellow of the Marketing Society.