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Matt McKie, Football brand director, Nike UK & Ireland

Matt is an innovative and creative marketing leader with over a decade of experience working in the FMCG, video games and sports sectors.

Currently, as Football Brand Director at Nike London, he drives brand marketing for all things football in the UK and is passionate about the company’s mission to bring inspiration and innovation to every athlete on the planet.

Before joining Nike, Matt was Global Brand Director for the FIFA franchise at EA Sports with accountability for franchise strategy, player metrics and revenue. Additionally, he was responsible for leading marketing and campaign strategy, while delivering industry leading advertising assets worldwide.

 

(Judge: 2018)

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