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Jo Kenrick, Homebase

Jo is the Marketing Director for Homebase, with responsibility for communications, the website business, insight, customer proposition, and the loyalty relationship with Nectar. She is also chair of The Marketing Society’s sustainability workstream, and is a Non Exec Director of the Principality Building Society.

Prior to rejoining the world of retail, Jo was CEO of Start, setting up and running HRH the Prince of Wales’ public facing initiative for a more sustainable future. Prior to working at Clarence House, she did various projects with companies including the ad agency Fallon, and from February 2006 to December 2008 she was Marketing and Customer Proposition Director for B&Q.

Before B&Q, she worked for Camelot as Marketing Director for the National Lottery.

From March 2001 until joining Camelot in 2002, Jo was Group Sales and Marketing Director at Wilson Connolly, then among the UK's top five house builders.

Prior to joining Wilcon Homes Jo spent two years as Brand Communications Controller at Woolworths. In November 1996 Jo joined Asda Stores Ltd as Head of Regional Marketing. After a year in this role, Jo moved within Asda to become Marketing Director of George Clothing where she reported to George Davies, managing all internal and external brand communication. Before joining Asda Jo held sales and marketing roles within Pepsico and Mars Confectionary.

Jo has a degree in Law from Nottingham University, and whilst at college she was one of the first women ever trained to fly by the RAF. She lives in Buckinghamshire and gardens, when she’s not partying.

(Judge: 2012)

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