Jerome Hiquet, Chief Marketing Officer at Formula E
Jerome Hiquet is the newly-appointed Chief Marketing Officer at Formula E - the electric street racing series.
Working for a number of renowned and purpose-driven brands over the space of nearly two decades, Hiquet brings a wealth of experience in brand development, sales, product innovation, media, customer activation for large corporations and fast-growing organizations around the world - making the transition to Formula E from his previous position as CMO at Tough Mudder.
Listed as one of the top-40 marketing innovators to watch by PR Week in 2015, Hiquet studied at KEDGE Business School in Bordeaux in France and Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico - before starting his career with a stint at the Accor Group. His next move was to Voyages-sncf.com and then Club Med developing marketing and commercial strategies.
Hiquet joins the ABB FIA Formula E Championship as the sport moves to accelerate its focus towards more consumer-focussed activities - implementing and transferring his expertise across areas including Media Rights, Event Experience, Content Programming, Marketing and Communications.