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Ian Cranna, Starbucks Coffee Company EMEA

Ian Cranna has been in the position of VP, marketing and category, Starbucks EMEA since January 2014, overseeing all marketing activities and category management across 2500 stores in 41 markets.

Ian joined Starbucks in 2004 and brings a strong mix of international experience having undertaken roles in trading and marketing in the UK, France, U.S. and Netherlands, with responsibilities across Europe. Joining Starbucks as category manager for the UK, Ian quickly rose to covering the EMEA region. In May 2008, Ian moved to Seattle where he became director of food for the company. Before leading the Frappuccino© brand re-launch and developing a deeper understanding of the business globally, he returned to the UK in November 2011 as VP marketing and category UK & Ireland.

Before joining Starbucks, Ian held a variety of positions at leading retail brands - Head of Trading for Habitat UK & France [2000-2003], Manager Inventory Planning and Retail Liaison for Warnaco [1997-2000], and Merchandise Manager for BHS [1993-1997]. Ian graduated from The University of Birmingham with a Bachelor of BEng, Electronic and Electrical Engineering.

Ian is passionate about the role his team plays in building Starbucks in the region. He believes that listening to customers, innovation, and differentiation are the core elements of a successful brand.

(Judge: 2017, 2016, 2015)

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