Hugh Burkitt, The Marketing Society Global Ambassador
Hugh is Global Ambassador of The Marketing Society. Formerly Chief Executive, he has been responsible for the launch of the Society’s Manifesto for Marketing, and the Marketing Leaders Programme for aspiring marketing directors.
He began his own marketing career as a Unilever trainee at Birds Eye Foods and progressed via the Manchester Business School to Collett Dickenson Pearce. He spent the next thirty years in advertising, founding the agency Burkitt Weinreich Bryant Clients and Company in 1986, and leaving in 2002 as Chairman of Burkitt DDB.
Successes during this period included the successful launch of Piat d’Or, Malibu, Archers, and Coors; the re-launch of Baileys Irish Cream; gaining market leadership in the dry dog food market for Nestle Purina’s Bakers Complete; and being the first advertising agency to demonstrate to John Lewis that advertising works.
He has served on the Council of the Advertising Association and the Advertising Standards Authority, and is a trustee of Barnardo’s.
He has judged the Society’s Awards for the past nine years and has edited three editions of the book: Marketing Excellence: Award-winning companies reveal the secrets of their success. The latest edition contains 34 case histories chosen as the best examples of marketing excellence from the last four years of the Awards.
(Judge: From 2002-2018)