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Dawn Paine, Nintendo UK

Promoted to the role of marketing director at Nintendo UK in 2005, Dawn joined the Japanese gaming giant in 2001 for the launch of its GameCube console and has overseen a number of launches. Prior roles include Norweb Electrical Retail, Dixons, Thorn

UK, Sony Psygnosis and European marketing manager at Infogrames Europe.

Proud of her Liverpool roots, Paine has not lost her accent. Listing going to the gym as an obsession, she is renowned across the industry for being as hard-nosed as she is fun to work with.

(Judge: 2011)

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