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David George, Mercedes-Benz UK

David George was appointed as Marketing Director for Mercedes-Benz Cars in May 2011, moving from his previous role as Head of Marketing for Volkswagen Commercial Vehicles. David spent 14 years with the Volkswagen Group UK Ltd in a number of roles, including positions in the areas of Sales and Marketing Communications for Volkswagen Passenger Cars. During this time he was also National Sales Manager and Marketing Communications Manager for Audi UK. David's new remit at Mercedes-Benz Cars covers all elements of the marketing mix

but with a single-minded focus on developing the appeal of this iconic brand to a younger audience.

(Judge: 2013)

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