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Claire Harrison Church, Premier Foods

Claire has been Category Business Director for Premier Foods since Jan 2012, overseeing development and execution of commercial strategies for brands such as Mr Kipling and Ambrosia.

Prior to Premier Foods Claire was Brand Communications Director at Sainsbury’s where she oversaw the development and launch of the new positioning ‘Live Well for Less’, lead initiatives such as ‘Feed your Family for £50’ and the redesign of the complete own label range under ‘by Sainsbury’s’.

Claire started her career as a graduate trainee with Unilever and spent 15 years in a variety of senior marketing roles before moving into Food Service and becoming Marketing Director for KFC in UK& Ireland. From there Claire became Brand Communications Director at Boots and then Sainsbury’s.

Claire is a member of of Women in Advertising and Communications Club (WACL) and sits on ISBA Council.

Claire is married with 2 teenage children and the family are further supplemented by 2 labradors who continue to amuse everyone on a daily basis. Outside work Claire occasionally runs half- marathons.

(Judge: 2014, 2013)

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Final extended deadline, 22 February