Amanda is an experienced Global Marketing Director. She was previously Global Head of Marketing for Commercial Banking at HSBC and led marketing strategy, customer experience, insights, proposition development and marketing communications activity across 65 countries
With over 20 years clientside and agency experience, Amanda began her career at Barclays before being invited to work on a new agency start up, eventually joining Limbo to manage the accounts of major brands such as Debenhams, Alliance and Leicester, Flora, Levis and Topshop. Recognising the opportunity to have greater focus on customer experience and engagement, Amanda went on to establish her own consultancy, implementing a number of successful service initiatives for a range of blue chip clients including Whitbread.
Amanda joined HSBC UK in 2000, leading to a European marketing role and then her last role of Global Head of Marketing.
(Judge: 2016, 2015, 2014, 2012)