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A note from Syl Saller

As President of The Marketing Society I am proud to invite you to enter our first ever Brave Awards.

In 2019 the Society will reach its 60th anniversary and we will be celebrating the huge contribution that marketing has made to business. But the traditional methods used by marketers over the past six decades can no longer be relied on - our world has changed and we must find brave new solutions to the global challenges that all our organisations face.

To reflect this, we have created a completely new set of categories and entry criteria. We are still looking for effectiveness and marketing excellence; all marketing activity should be effective - that is our day job - but what we really want to see are your exceptional marketing stories that truly demonstrate brave leadership in action. The judges will be a highly experienced group of marketing practitioners and I am honoured to be leading the panel through the process once again.

The awards night on 12 June 2019 will be a fantastic evening in Central London celebrating our new Brave Awards and will also be a highlight of what I am sure will be a very special 60th birthday year. I am really looking forward to reading your story and congratulating you in person. Good luck.

Syl Saller
Global CMO, Diageo
President of The Marketing Society & Chair of Judges 

2019 judges

Our Chair of Judges is Marketing Society President and CMO of Diageo, Syl Saller. Syl chaired our 2018 Awards and returns this year with a new judging panel - to be confirmed in the upcoming months. View our archive of judges.

Chief Marketing Officer

Diageo is the world's leading premium drinks business with a collection of beverage alcohol. Syl has been Marketing Society President since 2017 and is chief marketing officer of Diageo. She is also our Excellence Awards 2018 Chair of Judges.

Chief Marketing Officer
McLaren Technology Group

John and his team’s work at McLaren has attracted industry recognition including a One Show Gold Pencil, British Market Research Award, British Retail Design Award, Cristal Award for Branded Content and a Gold Clio for Branded Entertainment.

GB&I Marketing Director

Aedamar began her career in stockbroking before taking a sales role in Coca-Cola Hellenic (CCH) in 1996, where she held a number of sales, category management, channel management and CCH brand management roles.

Marketing Director
Direct Line Group

In the past 5 years Mark has overseen the transformation of DLG's brands, including the reinvigoration of the Direct Line brand. Mark was in the 2016 Marketing Power 100 and the 2016 Marketing Week Vision 100.


Group Brand Director

Michelle has spent equal time in creative agencies and client marketing jobs, including leadership roles at McCann-Erickson, BBDO and BBH working across brands such as Barclays, British Airways and Coca-Cola.

Group Executive, Marketing
Dimension Data

In 2015, Ruth was appointed Group Executive - Marketing for Dimension Data. In this role Ruth oversees the globally dispersed marketing function, is custodian of the Dimension Data brand, and has responsibility for the creation of propositions.

Marketing Director
John Lewis

Becky is an award-winning marketer attracted to challenging roles and the opportunity to make a difference. Management Today selected her as one of 2015's '35 women under 35', and she has won multiple awards from Retail Week, Marketing Week Data Strategy.

Chief Marketing Officer
Virgin Atlantic

Claire joined from Barclaycard, where she was group channels and content director, and chief of staff before that. She has prior travel marketing experience with private aviation firm NetJet.

Chief Executive

Prior to Thinkbox Lindsey had roles at advertising agencies including McCann Erickson and J Walter Thompson, working on some of the industry’s biggest clients and most famous TV-advertised brands.

Consumer CMO

Ramsay joined BT in 2007 and has held a number of commercial and marketing roles. His most recent position was customer acquisition director, where he oversaw BT's new ads ‘Behind the Scenes’, a parody of the advertising process that includes celebrities and BT clients.

Submit 2019 entries

Entries are now open. Deadline to submit, 15 February 2019.