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A note from Syl Saller

As President of The Marketing Society I am proud to invite you to enter our first ever Brave Awards.

In 2019 the Society will reach its 60th anniversary and we will be celebrating the huge contribution that marketing has made to business. But the traditional methods used by marketers over the past six decades can no longer be relied on - our world has changed and we must find brave new solutions to the global challenges that all our organisations face.

To reflect this, we have created a completely new set of categories and entry criteria. We are still looking for effectiveness and marketing excellence; all marketing activity should be effective - that is our day job - but what we really want to see are your exceptional marketing stories that truly demonstrate brave leadership in action. The judges will be a highly experienced group of marketing practitioners and I am honoured to be leading the panel through the process once again.

The awards night on 12 June 2019 will be a fantastic evening in Central London celebrating our new Brave Awards and will also be a highlight of what I am sure will be a very special 60th birthday year. I am really looking forward to reading your story and congratulating you in person. Good luck.

Syl Saller
Global CMO, Diageo
President of The Marketing Society & Chair of Judges 

2019 judges

Our Chair of Judges is Marketing Society President and CMO of Diageo, Syl Saller. Syl chaired our 2018 Awards and returns this year with a new judging panel - to be confirmed in the upcoming months. View our archive of judges.

SYL SALLER
CMO
Diageo

Diageo is the world's leading premium drinks business with a collection of beverage alcohol. Syl has been Marketing Society President since 2017 and is chief marketing officer of Diageo. She is also our Brave Awards 2019 Chair of Judges.

MITCH OLIVER
Global Corporate Brand and Purpose Director
Mars

Michele “Mitch” Oliver has worked at Mars for 23 years, and of late has been the driving force behind Mars’ quest to put diversity and inclusion at the heart of its brand values – be via casting, creative or media partnerships.

JOHN ALLERT
CMO
McLaren Technology Group

John and his team’s work at McLaren has attracted industry recognition including a One Show Gold Pencil, British Market Research Award, British Retail Design Award, Cristal Award for Branded Content and a Gold Clio for Branded Entertainment.

AEDAMAR HOWLETT
GB&I Marketing Director
Coca-Cola

Aedamar began her career in stockbroking before taking a sales role in Coca-Cola Hellenic (CCH) in 1996, where she held a number of sales, category management, channel management and CCH brand management roles.

MARK EVANS
Marketing Director
Direct Line Group

In the past 5 years Mark has overseen the transformation of DLG's brands, including the reinvigoration of the Direct Line brand. Mark was in the 2016 Marketing Power 100 and the 2016 Marketing Week Vision 100.

 

MICHELLE MCETTRICK
Group Brand Director
Tesco

Michelle has spent equal time in creative agencies and client marketing jobs, including leadership roles at McCann-Erickson, BBDO and BBH working across brands such as Barclays, British Airways and Coca-Cola.

RUTH ROWAN
Group Executive, Marketing
Dimension Data

In 2015, Ruth was appointed Group Executive - Marketing for Dimension Data. In this role Ruth oversees the globally dispersed marketing function, is custodian of the Dimension Data brand, and has responsibility for the creation of propositions.

KEITH MOOR
CMO
Santander

An Executive Committee member of Santander UK and its’ Chief Marketing Officer. Keith is a Board Member of the charity Career Ready, Trustee of the Santander Foundation, Council Member and Treasurer of ISBA and a Fellow of the Marketing Academy.

BECKY BROCK
Marketing Director
John Lewis

Becky is an award-winning marketer attracted to challenging roles and the opportunity to make a difference. Management Today selected her as one of 2015's '35 women under 35', and she has won multiple awards from Retail Week, Marketing Week Data Strategy.

ANNA HILL
VP & CMO
Disney

As Chief Marketing Officer for The Walt Disney Company UK and Ireland, Anna is responsible for the overall marketing strategy with particular focus on integrated marketing opportunities across Disney's various business areas.

LINDSEY CLAY
Chief Executive
Thinkbox

Prior to Thinkbox Lindsey had roles at advertising agencies including McCann Erickson and J Walter Thompson, working on some of the industry’s biggest clients and most famous TV-advertised brands.

DAN RAMSAY
Consumer CMO
BT

Ramsay joined BT in 2007 and has held a number of roles. His most recent as customer acquisition director, where he oversaw BT's new ads ‘Behind the Scenes’, a parody of the advertising process that includes celebrities and BT clients.

MHAIRI MCEWAN
MD, Global Marketing Practice, Accenture
President & Co-Founder Brand Learning

Over 35 years in marketing and sales leadership roles with Unilever (based in London, Cairo and Paris), PepsiCo as VP Marketing Europe and Walkers as VP Marketing UK.

JEROME HIQUET
CMO
Formula E

The newly-appointed CMO at Formula E - the electric street racing series. Hiquet brings experience in brand development, sales, product innovation, media, customer activation for large corporations and fast-growing organizations.

GEMMA GREAVES
CEO
The Marketing Society

Throughout her career, Gemma has believed in and championed three things close to her heart: being brave, the power of connections and the belief that together we can make a difference.

CHERYL CALVERLEY
CMO
Eve Sleep

After 13 years in FMCG at Unilever and Birdseye Iglo group, Cheryl moved to direct to consumer businesses, first with the AA as Marketing director, and now as CMO of sleep wellness scale up, Eve Sleep.

CHRISTOPHER MACLEOD
Customer Director
Transport for London

Chris has a broad range of management responsibilities at the world’s largest integrated transport authority. His Customer brief encompasses strategy and Insight, Marketing and behaviour change, customer information and design and partnerships.

RAHUL WELDE
EVP Digital Transformation
Unilever

Welde, who joined Unilever in 1991, has taken on the post of global vice president of digital transformation. As well as being a well-known face in the industry, he is also on the board of Singapore and China based media gaming and advertising start-up Ksubaka.

STEVE CHALLOUMA
Marketing Director
Bird's Eye

Steve Challouma is Marketing Director for the Birds Eye, Aunt Bessie’s and Goodfella’s brands in the UK. He has spent over 20 years in the FMCG industry, starting his career at Unilever.

RAJ KUMAR
Group Director - Reputation & Brand Governance
Aviva

Raj joined Aviva in 2013 as head of marketing and is currently the group reputation and brand governance director, he is obsessed with building and protecting Aviva’s brand and reputation.

Book tables

Table tickets are now available to book for our 2019 awards