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Brave Awards 2020 shortlist...

This year's shortlist is below, ordered by category, then brand. Please note: Our Grand Prix, Bravest Brand, Finance Director's prize, Best Outside the UK, Bravest Marketing Leader and One to Watch winners are not included in this list, as they will be announced on the night.

Which brings us onto...

Awards night: we're pleased to announce our awards night is now virtual and will take place on 29 July, 6-8pm BST.
To find out more and to buy tickets head here.

  Brand Agency
BRAND COMMUNICATION    
Bum's the word - how Anusol busted category norms and societal taboos to generate its highest sales ever Anusol / Church & Dwight MSQ Partners
Viva la vulva Body Form/Libresse AMVBBDO
Guinness Clear Guinness AMVBBDO
How (seriously) good marketing turned a featherweight into a contender Heinz (seriously) Good Mayonnaise BBH
The Glenlivet capsule collection The Glenlivet Pangolin
Biting the hand that feeds you: How brand thinking and bold creative helped The Times and The Sunday Times profit from political chaos The Times and The Sunday Times The&Partnership London
BRAND REVITALISATION    
Birds Eye: making vampires 'a bit more veggie’ Birds Eye Birds Eye
Cadbury: restoring the glass and a half to the nation's favourite chocolate Cadbury VCCP
Gordon's Gin: legacy brand turned challenger Gordon's Gin Diageo
Revitalising Optrex by transforming a medical condition into an aspirational daily lifestyle routine Optrex Havas
How the Toyota Auris was reborn as Toyota Corolla, the hybrid champion Toyota (Europe) The&Partnership
How the first 20 years have prepared us for the next 20 Transport for London VCCP
BRAVEST TEAM - sponsored by Shell
   
Eat them to defeat them ITV & Veg Power & the Veg Alliance ITV
Humility over heroics - a story of collective chicken courage KFC Mother
The team that took on the saving crisis Nationwide VCCP
BUSINESS TO BUSINESS    
Atos with Dell Technologies, with Coterie support Atos, Dell Technologies, and Coterie Coterie
Brighthouse Financial: building a new B2B model Brighthouse Financial BBH
Diageo Bar Academy: an audacious digital experiment to unleash the power of Bar professionals Diageo Bar Academy Diageo
The profit hunter. shark and beyond Embraer Gravity Global
Creating a brand that soars when it floats Manolete Partners The Corner
B2B EU marketing campaign Shell Mediacom
CREATIVE USE OF MEDIA    
How bwin dreamed big, got bold, stole the World Cup, and won 31 million bets in 6 weeks bwin BBH
Cesar Cesar AMVBBDO
Haters gonna hate, use them as bait KFC’s new fries campaign, 2018 KFC Mother
How a brand turned the tables on its own sector by saving fans' football shirts from betting sponsors Paddy Power VCCP, Octagon, MediaCom
Tesco – delivering a TV first with ITV, Channel 4 and Sky Tesco MediaCom UK
How Vigorsol grew a category by keeping it fresh Vigorsol BBH
DIGITAL MARKETING    
The 5th Stand- how Chelsea FC evolved their digital experience and connected their global fan base Chelsea Football Club  
Dignity - revitalising our digital brand Dignity Funerals Dignity Plc
Complex, live and untried: how O2 got three million fans cheering for an event it wasn't allowed to talk about O2 VCCP
ENHANCING THE CUSTOMER EXPERIENCE    
Boost winter wallet Boost Power OVO Energy
Coca-Cola signature mixers launch 2019 - 2020 Coca-Cola Signature Mixers Exposure
Durex Naturals: making reclaimed sexual pleasure a better customer experience Durex Naturals Havas
Guinness Storehouse: an out of this world experience that has set the bar globally Guinness Storehouse Diageo
INSIGHT    
Viva la vulva Body Form/Libresse AMVBBDO
Cesar Cesar AMVBBDO
Stroke Association Stroke Association AMVBBDO
TalkTalk: changing the game of price comparison websites TalkTalk m/SIX
The sausage that divided the nation Tesco BBH
Walkers Walkers AMVBBDO
NOT-FOR-PROFIT MARKETING    
#Drymester #DRYMESTER C21 Creative Communications
UNILAD: the illegal blood bank - #BloodWithoutBias LADbible Group  Elvis
RELATIONSHIP MARKETING    
Putting fans back at the heart of Formula 1 Formula 1 Ogilvy UK
Deploying a digital butler to drive subscriber experience transformation and decrease churn rates News UK Merkle
Turning transactional data into brand love Sainsbury's Table19
Shell advance Vietnam outriders campaign Shell Mirum UK, Iris Singapore, MediaCom Vietnam
START-UPS    
Hell or Habito Habito Uncommon
Haig Club: blueprint for a fast start Haig Club Adam & Eve DDB
TRANSFORMING CORPORATE CULTURE    
Rekindling the spirit of John Cadbury for today Cadbury's VCCP
Cathay Pacific - move beyond labels Cathay Pacific Leo Burnett Hong Kong
Living the rainbow: how Coca-Cola went from promoting LGBTQ+ equality to living it Coca-Cola  
Britain get talking ITV Uncommon